DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/04cd4d/the_impact_of_econ) has announced the addition of the "The Impact of Economic Factors on the Pharmaceutical Industry - Where the Next Five years will Take Us" report to their offering. Although there is debate about the direction the US economy is headed, most analysts agree that though we are moving in towards a recovery, labor markets will be slow to rebound. The economic downturn that we're currently in has brought a number of challenges for the pharmaceutical industry, such as loss of health coverage through unemployment, decreasing health benefits for those still employed, and a lessened ability to pay for co-pays or prescriptions. As a result, we are seeing increased issues of medication adherence by today's patients. Moving forward, price pressures, from public payers, insurance companies and individuals, will lead many to replace branded products with generics. Due to these and other factors, the generics sector of the pharmaceutical industry is set to grow at a faster rate than the overall market. The Impact of Economic Factors on the Pharmaceutical Industry is a consultancy-style report focused on the key economic issues affecting all pharmaceutical sectors and the various strategies companies are using to grow their business in these extremely challenging times. Reasons to Purchase Understand the key issues which will impact your business throughout the coming years Develop effective business strategies in areas such as patient adherence, generic competition, health care changes, and emerging markets Identify & exploit where and how you can support your brand and organization by taking aim at these key issues head on Gain access to a fully sourced executive assessment of the challenges being faced within pharma and the changes being seen throughout the industry which will impact your current and future revenue streams Compare strategies that your company is employing to grow the business with that of your competitors in these difficult economic times. Key Topics Covered: Executive Summary Economic Overview Where the economy is going Employment figures and the pharmaceutical industry The economy and health care behavior National health care spending Health Care Reform Potential impact of the lack of health care reform Controversy in the legislation Challenges to the 2010 health care reform Patient Adherence The effect of the economy on adherence What the pharmaceutical industry can do to help Patient adherence as a public policy issue Generics Market The economy and the generics market Government policy and generics Growth of the generics market Pharmaceutical Strategies The internal pharmaceutical economy Research and development Manufacturing Sales and marketing Emerging Markets Emerging markets can provide growth and savings Mergers and acquisitions Manufacturing and R&D Sales force shift Outlook for the Pharmaceutical Industry Continuing challenges in the developed economies The cautious potential in emerging markets The need to adapt For more information visit http://www.researchandmarkets.com/research/04cd4d/the_impact_of_econ. https://www.businesswire.com/news/home/20110614006403/en/Research-Markets-Impact-Economic-Factors-Pharmaceutical-Industry
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